SAFEbuilt—a family of companies that provide community development and municipal infrastructure services—sought a solution to the onerous process of identifying promising sales prospects. This 30-year-old enterprise, which serves over 1,800 clients in 30 states, understood why its existing clients chose to work with them. However, recognizing new candidates for the company’s services required arduous searches through volumes of text from disparate sources. SAFEbuilt wanted to find a way to streamline the process of distilling oceans of content down to high-potential leads with the following priorities:

  • Identifying communities that may need SAFEbuilt’s services.
  • Ranking leads according to relevance scores, allowing users to focus on the most promising prospects first.

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